Noah and the Whale- L.I.F.E.G.O.E.S.O.N

Craig Davis

In accordance to Craig Davis’ analysis this video falls into the illustration category, as it is a straightforward performance video with a simple narrative. The music also fits the video as the editing is on the beat.

Genre

The word ‘indie’ comes from independent and possibly low budget in the making of the film, usually very simple videos without the need for special effects.

Category

This falls into the performance category as typical of the indie genre. It contains images throughout of a certain woman dancing, cutting away from the performance of the band, playing their instruments in most shots but are sometimes performing other physical activities.

Camera angles

Uses mostly medium shots and long shots with close up of the band members and the main characters in the video, in this case the Monroe doppelganger. Uses very little shots, which again relates to the genre as most indie videos we have looked also a very small verity of camera shots, displaying a mellow environment.

Camera movement

Slow zooms of the woman dancing to slow the pace of the genre and music. A very calm atmosphere is created through the slow movement of the camera as it creates the mellow setting that most indie music videos present. Hand held camera movement is used joining in with the blur effect (spoken about later in the ‘Editing’ section) as a first person view in the environment created by the music video. This creates a point of view shot for the audience to make them feel included in the video, possibly gaining a better experience from the video itself.

Editing

Blue effect is added to certain shots, joining with the point of view shot to give the idea that the 50’s setting of a bar is surreal and not all it seems to be. It could also show that this may be a dream for the band members as another shot shows the main singer writing a letter to the woman who plays the doppelganger. An iris effect is added when the Monroe doppelganger is dancing to show that she is being watched constantly by someone, possibly the band members themselves, as she is the center of attention and the main entertainment in the 50’s style club, shown by the spotlight on the woman (spoken about later in the lighting section)